Top UK Betting Sites

In just the same way bookmakers became betting offices and then betting shops, online bookmakers have somehow been renamed online sportsbooks and then simply ‘betting sites’. cuts through the terminology and explains what a betting site is, recommends the top betting sites and explains how and why surfing online betting sites offers the best way to place bets on horse racing, football, tennis, golf and a host of other sports.

In the Top-10 Betting site rankings below, we take, among others, the following factors under consideration: the betting odds offered by the brand, the free bet or welcome offer, brand experience and credibility, the user experience and betting markets offered by the bookmaker.

Our Top 10 Betting Sites

Betting Site Betting Site Offer Claim Betting Offer
Coral Get Up to £30 Free Bet
(Important Info: Minimum deposit £5. Minimum cash bet £5 win or £/€5 each-way at fractional odds of 4/9. Free bet will match the first qualifying cash bet struck on the account. Free bet stake not returned on subsequent bets. Only the win parts of win/each-way bets will qualify. Free bet is valid for 4 days. 18+ T&Cs Apply.)

Get Up to £100 in Bet Credits
(Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.)

Paddy Power
Bet £10 Get £30 Free Bet
(New customers only, place a £10 bet on any Sportsbook market - min stake £10 at odds of at least 1.5 (1/2) — and we’ll give you £30 in free bets. Only deposits made using Cards or Paypal will qualify for this promotion. Free bets are valid for 30 days and must be used on a Sportsbook market. Free bets will be awarded after the qualifying bet has been settled. T&Cs apply. Paddy's Rewards Club: Get a free £10 bet when you place 5x bets of £10+. T&Cs apply.)

Bet £10 Get £30 Free Bets
(New customers only – Minimum deposit of £10 using deposit code FB10 - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns -Deposit method and withdrawal restrictions apply - full T&C’s apply)

William Hill
Bet £10 Get £30 Free Bets
(New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.)
£30 Bonus

Get Up To £50 in Free Bets
(18+. New customers only. Promo code 'F50' required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.)

Get Your £30 Free Bet + 30 Spins!
(T&C's – Bet £20, get £20 Free Bet: 1. 18+. New UK mainland customers only. 2. You must opt-in to the £20 Free Bet promotion upon registration. 3. The Free Bets are spread over your first 2 deposits 3. Minimum £10 deposit is required and qualifying bets required at minimum odds of 4/5 (1.8) in any sportsbook market, within 14 days of opening account. Each way bets do not qualify for this offer. 4. Min. deposit of £10 required 5. You will receive your £10 Free Bets Token within 24 hours of your qualifying bet being accepted. 6. Deposits with Skrill, Neteller and Paysafecard are excluded from this promotion. 6. Offer is only available to players registering through selected partners. 7. Additional Bonus Terms and Conditions apply.)
Karamba Free Bet Offer
Karamba Sports Free Bets
Bet £10 Get £10 Free Bet
(This offer is for new customers only and is available once per household.Max. Free Bet amount £10. Minimum Deposit and wagering on sport to activate the Free Bet is £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more.)
£10 Free

Bet £10 Get £30 Free Bets
(New customer offer, place a single Sportsbook bet of €10 at odds 1.2 (1/5) or more to get €30 in free bets. Deposits using credit/debit cards or PayPal only. Valid for 30 days. Free bet stakes not returned with winnings. See below for full T&C's.)

Get Your £25 Free Bets
(18+. Min stake £/€10. Min odds Evs. First bet only. 30 days to qualify. Free bets expire in 7 days. 20x casino staking requirement & max win €250. 14 days to accept Casino bonus. Once accepted it is active for 3 days. Payment method restrictions. IRE/NI customers only. T&C’s apply.)

Betting Sites UK

Make no mistake UK betting sites are the best in the world. They offer a massive amount of sports to bet on and bet types.

If you were an American horse racing punter you would probably know basic terms such as ‘win’, ‘place’, ‘show’ and the ‘daily double’ – you would only place these types of bets and any betting site which accepts customers from North America pretty much offers only these types of bets.

Horse Betting Sites

Betting Site Betting Site Offer Claim Betting Offer

One Of The Best Horse Racing Sites. The Amount Of Race Courses Covered Is Unrivalled As Well As Great Daily Offers!

Uk and Irish Horse Racing – For Bold Prices, Visit BlackType

Best Odds Guaranteed for Horse Racing, Real Cash Refund If Your Horse Loses!

Paddy Power are Offering In-Play Betting on All UK & Irish Racing Every Day. Access all live US streaming race coverage before you put on your bet!

Best Odds Guaranteed on all UK and Irish horse racing including Cheltenham Festival and Grand National

But the UK has had legalised betting away from the racecourse for decades and while ‘win’, ‘each-way’, ‘doubles’, ‘trebles’, ‘accumulators’ and ‘Yankees’ were the principle bet options back in the 1960’s, competition has seen countless initiatives giving us the ability to place bets on things like ‘winning distances’ and ‘not to win’.

UK betting sites also come with the best licensing, customer protection and ‘fair play’ policies. A UK Gambling Commission licence means the betting site you are using is regulated and trustworthy. Your money is protected and the ‘fair play’ business practice comes via organisations such as IBAS (Independent Betting Adjudication Service) who will adjudicate on any dispute you have. UK betting sites are duty bound to adhere to their judgments and decisions.

Best Betting Sites

Here at we strive to bring you only the very best online betting sites. Integrity and trustworthiness tops our ‘must have’ list followed by stonking betting offers, free bets and a broad cross section of markets and bet options.

But choosing where to place your bets is always a matter of personal choice, to which end we can only review betting sites and make recommendations based on our own findings.

Best Football Betting Sites

Betting Site Betting Site Offer Claim Betting Offer

Betfair Has A Massive Reputation For Their Footy Coverage. One Of The Biggest Advantages Of Betting With Betfair Sportsbook Is The Integration With Its Established Betting Exchange, Which Means Betfair Cash-Out Facility Is The Best In The Business.

On 888sport Football You Get All the Odds, Tips, And Insights on Everything the Game Has to Offer from The Greatest Experts of The Industry

Unibet Are One of The Most Popular Choices for Football Betting, Unibet Have a Quality Live Streaming Service Available for Their Players, With the Games Streamed. The Graphics Are Exceptional and Ideal for Those Placing In-Play Bets Also.

10Bet Football Is Completely Covered And Within Those Markets Every Bet You Can Think Of Including Some Special Markets Not Covered By Other Betting Sites Is Available

Betway Sports
Betway Football Betting a Simple but Extensive and Competitive Range of Football Markets on The Betway Online Betting Site

Some people will regularly bet at the same betting site purely because they have enjoyed better luck at it than others. Others, your author included, will congregate to sites which process withdrawals quickly. Ultimately there are many factors which determine which site people use to place their bets and a lot of them are based on subconscious decisions.

However, any professional gambler will tell you the best betting site is the one which offers the best price about your selection and that is the only factor they will take into account when placing an online bet.

And that leads us to one of the biggest advantages of betting online, the ability to shop around, finding the best possible price and/or concession – such as ‘money back if beaten in a photo-finish – all of which could make the difference between you being a long-term winner or loser.

Top Betting Sites

In terms of popularity and familiarity the top betting sites are undoubtedly those which have a historic high-street presence: Ladbrokes, Coral, William Hill, Betfred and, to a lesser extent Paddy Power.

Unquestionably these have put their years of business experience to good use, they have plenty of facts and figures at their disposal to ascertain what customers want.

But not all betting sites have a history of running good old-fashioned betting shops. In fact the biggest betting site in the world, bet365, do not operate a single betting shop.

Bet Victor only have a few shops and the excellent Boylesports only have betting shops in the Republic of Ireland. What bet365 do offer is the most comprehensive choice of betting markets and opportunities and that seems to have served them extremely well.

All of the above betting sites come under the remit of conventional bookmaker. In this modern era we also have betting exchanges such as Betfair, Betdaq, Matchbook and Smarkets and spread betting sites like Sporting Index and SpreadEx. All offer alternative but excellent ways to wager.

Online Betting Sites

Ultimately the definition of ‘best betting site’ will lay with you. We can advise you not to get too hung-up with the terms ‘app’ and ‘mobile’ as all major UK betting sites are now fully compatible with mobile devices meaning there is no difference between the bet options available to you on mobile or via a PC.

They are, of course, a commercial business trying to make money. But they are in a cut-throat competitive marketplace which means you, as a customer are offered some outstanding value and opportunities. In fact, you have far more betting options online than you would enjoy as an ‘in-shop’ punter. We promised at the start of this piece to explain what a betting site is: It is a self-service betting shop.

Bet options available to you as an online betting site user that would not be on offer ‘in shop’ include betting on ‘winning distances’ on all horse races. Paddy Power and Boylesports specialise in this but Bet Victor and Skybet have taken it a step further by offering you the ability to get a price boost if backing your fancy to win by a certain margin.

bet365 allow you to back selections ‘not to win’ or ‘not to place’, that’s something you cannot do ‘in shop’. But we are forgetting biggest difference of all between a conventional shop and online betting with the biggest sites: The ability to place bets ‘in play’ and ‘cash-out’ bets in play.