Online Bookmakers – How to Choose the Top UK Bookies

Betting online is now the most popular form of sports betting, making up over 85% of the sports betting market, as there are now hundreds of online bookies for the betters to choose from. Here is our Top 10 list of recommended online bookmakers.

UK's Top 5 Bookmakers

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In order to encourage your initial interest, online bookies will generally present free bets no deposit bookmaker offers or they’ll look to tempt you with superb enhanced odds, with long odds on likely outcomes to secure your first flutter.

It’s a tried and tested formula, a solid foot in the door, that will usually pay off in the form of winnings as free bets.

To best make use of your sporting knowledge to serve your bank balance, you should consider online bookmakers’ reputation when choosing where to place your bets. It is therefore no surprise that the most popular sportsbooks result from tried and tested high street brands.

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The likes of Paddy Power and William Hill are well known UK bookies and are among the best online bookmakers out there, but don’t overlook newer brands such as LeoVegas & Coral.

Bookmaker offers will fluctuate, in terms of value and range, depending on the sporting calendar, with major sporting events usually resulting in the most promising offers by bookmakers.

The best bookmakers will usually use promo codes in order to make their online betting offers as simple as possible. These codes regularly change and we’ll bring you the latest offers from the UK bookmakers.

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How do we Choose the best Online UK Bookmakers

Freebets are keen to bring you honest assessments of all available brands, sports or online casino, using our expertise and experience to offer you the best of the UK bookmaker market. We address important criteria when conducing our reviews of online UK bookmakers:

  • Reliability – This is a key factor when considering online bookmakers. A customer wants to be secure in the knowledge that the brand they are interacting with is a reputable one, and not some fly-by-night operator.
  • Customer Satisfaction – It’s important to know just how each of the UK bookies stack up against each other in terms of the way they deal with their customer base. This includes how swiftly they deal with complaints and concerns, how speedily they update their markets and perhaps most key, how fast they are when it comes to dispensing winnings.
  • Transaction Methods – From a direct bank transfer to PayPal, and all stops between, you’ll need to know how varied the payment and transaction methods of your chosen UK online bookmakers are.
  • Betting Markets – The breadth of offerings from any of the relevant UK bookmakers is also a key indicator when considering which brand suits your needs best. You need to know what sports are covered and just how specialized the market online offers are.

Betting Sites UK

Make no mistake UK betting sites are the best in the world. They offer a massive amount of sports to bet on and bet types.

The UK has had legalised betting away from the racecourse for decades and while ‘win’, ‘each-way’, ‘doubles’, ‘trebles’, ‘accumulators’ and ‘Yankees’ were the principle bet options back in the 1960’s, competition has seen countless initiatives giving us the ability to place bets on things like ‘winning distances’ and ‘not to win’.

UK betting sites also come with the best licensing, customer protection and ‘fair play’ policies. A UK Gambling Commission licence means the betting site you are using is regulated and trustworthy. Your money is protected and the ‘fair play’ business practice comes via organisations such as IBAS (Independent Betting Adjudication Service) who will adjudicate on any dispute you have. UK betting sites are duty bound to adhere to their judgments and decisions.

In terms of popularity and familiarity the top betting sites are undoubtedly those which have a historic high-street presence: Ladbrokes, Coral, William Hill, Betfred and, to a lesser extent Paddy Power.

But not all betting sites have a history of running good old-fashioned betting shops. In fact the biggest betting site in the world, bet365, do not operate a single betting shop.

Bet Victor only have a few shops and the excellent Boylesports only have betting shops in the Republic of Ireland. What bet365 do offer is the most comprehensive choice of betting markets and opportunities and that seems to have served them extremely well.

All of the above betting sites come under the remit of conventional bookmaker. In this modern era we also have betting exchanges such as Betfair, Betdaq, Matchbook and Smarkets and spread betting sites like Sporting Index and SpreadEx. All offer alternative but excellent ways to wager.

Here is a Complete List of Recommended Online Bookmakers:


Bet365 Bookmaker Offer Review


Sportingbet Bookmaker Offer Review


Coral Bookmaker Offer Review


Ladbrokes Bookmaker Offer Review


Betvictor Bookmaker Offer Review


Betfair Bookmaker Offer Review


Betfred Bookmaker Offer Review

Paddy Power

Paddy Power Bookmaker Offer Review


888sport Bookmaker Offer Review

William Hill

William Hill Bookmaker Offer Review


10Bet Bookmaker Review Review

Genting Bet

Genting Bet Bookmaker Review Review


BoyleSports Bookmaker Review Review


Dafabet Bookmaker Review Review


SunBets Bookmaker Review Review


Betbright Bookmaker Review Review


Betstars Bookmaker Review Review

Royal Panda

Royal Panda Bookmaker Review Review

Leo Vegas

Leo Vegas Bookmaker Review Review


Comeon Bookmaker Review Review

Karamba Sports

Karamba Sports Bookmaker Review Review

Mobilebet Sports

Mobilebet Sports Bookmaker Review Review


Unibet Bookmaker Review Review


Totesport Bookmaker Review Review


Marathonbet Bookmaker Review Review


Bwin Bookmaker Review Review

Mr Green

Mr Green Bookmaker Review Review

Net Bet

Net Bet Bookmaker Review Review


Winner Bookmaker Review Review


Matchbook Bookmaker Review Review


Betbull Bookmaker Review Review

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