Online Bookmakers – How to Choose the Top UK Bookies

Betting online is now the most popular form of sports betting, making up over 85% of the sports betting market, as there are now hundreds of online bookies for the betters to choose from. It’s a tried and tested formula, a solid foot in the door, that will usually pay off.

Bookmaker Offers

In order to encourage your initial interest, online bookies will generally present free bets no deposit bookmaker offers or they’ll look to tempt you with superb enhanced odds, with long odds on likely outcomes to secure your first flutter. Here is our Top 5 list of recommended online bookmakers.

UK's Top 5 Bookmakers

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To best make use of your sporting knowledge to serve your bank balance, you should consider online bookmakers’ reputation when choosing where to place your bets. It is therefore no surprise that the most popular sportsbooks result from tried and tested high street brands.

Top Bookmakers for 2018

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The likes of Paddy Power and William Hill are well known UK bookies and are among the best online bookmakers out there, but don’t overlook newer brands such as LeoVegas & Coral.

Bookmaker offers will fluctuate, in terms of value and range, depending on the sporting calendar, with major sporting events usually resulting in the most promising offers by bookmakers.

The best bookmakers will usually use promo codes in order to make their online betting offers as simple as possible. These codes regularly change and we’ll bring you the latest offers from the UK bookmakers.

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How do we Choose the best Online UK Bookmakers

Freebets are keen to bring you honest assessments of all available brands, sports or online casino, using our expertise and experience to offer you the best of the UK bookmaker market. We address important criteria when conducing our reviews of online UK bookmakers:

  • Reliability – This is a key factor when considering online bookmakers. A customer wants to be secure in the knowledge that the brand they are interacting with is a reputable one, and not some fly-by-night operator.
  • Customer Satisfaction – It’s important to know just how each of the UK bookies stack up against each other in terms of the way they deal with their customer base. This includes how swiftly they deal with complaints and concerns, how speedily they update their markets and perhaps most key, how fast they are when it comes to dispensing winnings.
  • Transaction Methods – From a direct bank transfer to PayPal, and all stops between, you’ll need to know how varied the payment and transaction methods of your chosen UK online bookmakers are.
  • Betting Markets – The breadth of offerings from any of the relevant UK bookmakers is also a key indicator when considering which brand suits your needs best. You need to know what sports are covered and just how specialized the market online offers are.

Betting Sites UK

Make no mistake UK betting sites are the best in the world. They offer a massive amount of sports to bet on and bet types.

The UK has had legalised betting away from the racecourse for decades and while ‘win’, ‘each-way’, ‘doubles’, ‘trebles’, ‘accumulators’ and ‘Yankees’ were the principle bet options back in the 1960’s, competition has seen countless initiatives giving us the ability to place bets on things like ‘winning distances’ and ‘not to win’.

UK betting sites also come with the best licensing, customer protection and ‘fair play’ policies. A UK Gambling Commission licence means the betting site you are using is regulated and trustworthy. Your money is protected and the ‘fair play’ business practice comes via organisations such as IBAS (Independent Betting Adjudication Service) who will adjudicate on any dispute you have. UK betting sites are duty bound to adhere to their judgments and decisions.

In terms of popularity and familiarity the top betting sites are undoubtedly those which have a historic high-street presence: Ladbrokes, Coral, William Hill, Betfred and, to a lesser extent Paddy Power.

But not all betting sites have a history of running good old-fashioned betting shops. In fact the biggest betting site in the world, bet365, do not operate a single betting shop.

Bet Victor only have a few shops and the excellent Boylesports only have betting shops in the Republic of Ireland. What bet365 do offer is the most comprehensive choice of betting markets and opportunities and that seems to have served them extremely well.

All of the above betting sites come under the remit of conventional bookmaker. In this modern era we also have betting exchanges such as Betfair, Betdaq, Matchbook and Smarkets and spread betting sites like Sporting Index and SpreadEx. All offer alternative but excellent ways to wager.

Check our Complete List of Recommended Online Bookmakers:

Bookmaker Freebets.co.uk Review Visit
Bet365 Bookmaker Offer Review Most trusted and Best Value Free Bet. Easy Sign-Up, Great Welcome Offer, Easy to use App, Live Streaming Visit

Sportingbet Bookmaker Offer Review
Biggest Betting Company. Exclusive sign up offer, Special Promotions, Monthly Winner On The Mobile apps or Mobile Site
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Coral Bookmaker Offer Review
A Giant in Bookmaking. Exclusive Deposit Bonus Offer, Up-to-Date Mobile and Tablet App, Excellent Customer Support, Play Coral Sport, Casino, Bingo and Poker
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Ladbrokes Bookmaker Offer Review
One of The Top UK Online Bookmakers. Great Welcome Offer, Lots of Promotions, Betting Exchange, Play Ladbrokes Sport, Casino, Bingo and Poker
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Betfair Bookmaker Offer Review
Cutting-Edge Exchange Betting and Bookmaker – Easy to Collect. Great Free Bet Offer, Easy to Use Site and Mobile app, Special Promotions like Double Odds and Money Back, Play Betfair Sport, Casino, Bingo and Poker.
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Betvictor Bookmaker Offer Review
‘The Gentleman’s Bookmaker’. Amazing First Deposit Bonus, Best Odds Guaranteed for Football Betting, Play BetVictor Sport and Casino.
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Betfred Bookmaker Offer Review
One of the World’s Top Bookmakers. Exclusive Free Bet and Free Spins Bonus, Special Promotions For Football Betting, Rugby and Horse Racing, Play Betfred Sport, Casino, Bingo and Poker
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Paddy Power Bookmaker Offer Review
One of The Best Bookmakers, Championed ‘Fair Play’ and are refunding losing bets. Great Free Bet Bonus, Many Offers and Promotions such as ‘Hotshot Jackpot’ and ‘Non Runner-No Bet’, The Biggest Online Sports Bookmaker App.
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888Sport Bookmaker Offer Review
One of The top bookmakers who take betting very seriously and value your custom. A Generous Welcome Offer, Fantastic 888 App, Amazing Offers and Promotions Such as Money Back, ‘Goals Mean More’ and ‘Spice-Up Saturdays’ and much more. Play Casino. Bingo, Poker and 888Ladies
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William Hill Bookmaker Offer Review
One of England’s Most Recognized and Oldest of the Online bookmakers. Great Free Bet Offer, Best Odds Guaranteed, Easy to Use App, Play William Hill Sport, Casino, Vegas, Bingo and Poker
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10Bet Bookmaker Offer Review
One of The Leading Innovators in Sports Betting and Gaming. fantastic Deposit Bonus, Many Offers and Promotions Such As Accumulator Bets and Cash-Out Bets, Great 24 Hour Support.
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Genting Bet Bookmaker Offer Review
the ‘Genting empire’. Nice Welcome Offer - Free Bet and Casino, Many Offers For Horse Racing, Wimbledon Betting, Football Betting and Casino
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Boyle Sports Bookmaker Offer Review
one of Ireland’s best bookmakers with a reputation for simplicity and effective. Enjoy all Boylesports offers and promotions, Including Free Bet Welcome Offer, Sports Betting – Mainly of horse racing, football and GAA, Casino and Poker.
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Dafabet Bookmaker Offer Review
a ‘Football Bookmaker’ Offering Betting Markets on 25 Different Sports. a Tasty Free Bet Offer, Easy to Collect, On PC or mobile, Dafabet is a very handy sportsbook to have and keep active as the best betting value.
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Sun Bets Bookmaker Offer Review
Sunbets are well-known in the industry, with solid betting tips, expert guides on betting and more. Free Bet Welcome Offer, Many Promotions like Football and Money-Back Specials, and a Mobile-App.
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Betbright Bookmaker Offer Review
one of the few e-gaming operators with its own in-house developed sports betting platform. Amazing Deposit Bonus, Best Odds Guaranteed, Virtual Sports, Easy-to-use on Mobile and App.
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Betstars Bookmaker Offer Review
Currently markets are available on 29 difference sporting genres. Easy Free Bet Bonus, Money-Back Specials, over 100 betting opportunities on a single Football game
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Royal Panda Bookmaker Offer Review
place a series of free bets or wagers using funds added to your new account. New Player Bonus, Many Payment Methods, Odds Requirements
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Leo Vegas Bookmaker Offer Review
A young, fast and dynamic company. Great Free Bet Bonus, Football, horse racing, tennis, golf and rugby are the headline sports, Pre-event and in-play odds are available
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Comeon Bookmaker Offer Review
The sports markets covered are from more than 100 countries, with thousands of betting opportunities and competitive odds to boot. Tempting Welcome Bonus, ComeOn mobile is the perfect example of their putting the player above all else
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Karamba Sport Bookmaker Offer Review
The colourful sports betting site places a lot of emphasis on fun, putting the enjoyment back into gambling. Excellent Welcome Offer, Great Betting Platform for The World Cup 2018
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Mobilebet Bookmaker Offer Review
Mobilebet is part of the new wave of bookies geared toward the fastest growing market – mobile betting. Great Free Bet Bonus, you can place your bet on any sport – football, horse racing or even sailing and floorball, Great App.
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Unibet Bookmaker Offer Review
Unibet provides sports betting apps to make your betting experience all the more easy and fun. Amazing Welcome Bonus Offer including Money-Back, Other promotions like Deposit Bonus, Free Spins Bonus and Refer a Friend Bonus.
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Totesport Bookmaker Offer Review
More Than 25 different betting markets are covered including the likes of Gaelic Football, Volleyball and even politics. Good Welcome Offer, Promotions like Horse Racing Best Odds Guaranteed, All Correct Bonuses, Double Delight and many more
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Marathonbet Bookmaker Offer Review
very competitive odds, which frequently have the lowest margins available. Marathonbet have put a lot of effort into ensuring they provide the best odds. Great prices on all sports markets, as well as a massive range of in-play markets
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Bwin Bookmaker Offer Review
Up to 90 sports and betting mediums are on offer yet it is easy to navigate your way through all of them. Very easy Welcome Bonus. offer lots of enhanced odds on football accumulators. Other offers and promotions are introduced daily
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Mr Green Bookmaker Offer Review
34 sports and ‘non-sports’ fields are on offer. Great Welcome offer and loyalty bonuses. Mr Green Sports betting offers are generally tailored to the seasons – Christmas Bonanza, Harvest Festival, Halloween Spooktacular etc.
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Net Bet Bookmaker Offer Review
offer markets on over 30 sports ranging from basketball to boxing and motorsports to eSports. a generous Welcome Free Bet Bonus, Amazing Offers like ‘Combi-Bet Insurance’ and ‘Rapid Fire’ For Football Punters
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Winner Bookmaker Offer Review
a fab new bookmaker for punters around the world to enjoy the very best from major and minority sports events. Amazing Welcome Bonus, Great promotions section with loyalty and Money-Back bonuses and a variety of big sports
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Matchbook Bookmaker Offer Review
Matchbook is a betting exchange and Their odds regularly being better than traditional sportsbooks. The biggest Welcome Bonus for new customers, take a good look at the unique Matchbook betting exchange with its’ super low commission!
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Jetbull Bookmaker Offer Review
Jetbull is a dab hand at sports betting, with Football as the largest and most followed sport with the bookmaker. Jetbull sports are extensive with their promotions. Like their awesome Welcome Bonus
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Betway Bookmaker Offer Review
Betway Sports Betting is widely known to be among the best new bookmakers around, offering simple, competitive value across all sports. Easy Welcome Bonus. The bookmaker provides great value odds, best odds guaranteed and many other ongoing promotions
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Betbull Bookmaker Offer Review
Unique user-friendly betting app using a combination of social platform and online sportsbook. Easy Free Bet Bonus, Simple procedure for opening a new account
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