Online Bookmakers – A Guide to Choose the Top UK Bookies

Betting online is now the most popular form of sports betting, making up over 85% of the sports betting market, as there are now hundreds of online bookies for the betters to choose from.

To best make use of your sporting knowledge to serve your bank balance, you should consider online bookmakers’ reputation when choosing where to place your bets. It is therefore no surprise that the most popular sportsbooks result from tried and tested high street brands.

The likes of Paddy Power and William Hill are well known UK bookies and are among the best online bookmakers out there, but don’t overlook newer brands such as LeoVegas & BetStars.

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Bookmaker Offers

In order to encourage your initial interest, online bookies will generally present free bets no deposit bookmaker offers or they’ll look to tempt you with superb enhanced odds offers, with long odds on likely outcomes to secure your first flutter.

It’s a tried and tested formula, a solid foot in the door, that will usually pay off in the form of winnings as free bets.

Bookmaker offers will fluctuate, in terms of value and range, depending on the sporting calendar, with major sporting events usually resulting in the most promising offers by bookmakers.

The best bookmakers will usually use promo codes in order to make their online betting offers as simple as possible. These codes regularly change and we’ll bring you the latest offers from the UK bookmakers.

How do we Choose the best Online UK Bookmakers

Freebets are keen to bring you honest assessments of all available brands, using our expertise and experience to offer you the best of the UK bookmaker market. We address important criteria when conducing our reviews of online UK bookmakers:

  • Reliability – This is a key factor when considering online bookmakers. A customer wants to be secure in the knowledge that the brand they are interacting with is a reputable one, and not some fly-by-night operator.
  • Customer Satisfaction – It’s important to know just how each of the UK bookies stack up against each other in terms of the way they deal with their customer base. This includes how swiftly they deal with complaints and concerns, how speedily they update their markets and perhaps most key, how fast they are when it comes to dispensing winnings.
  • Transaction Methods – From a direct bank transfer to PayPal, and all stops between, you’ll need to know how varied the payment and transaction methods of your chosen UK online bookmakers are.
  • Betting Markets – The breadth of offerings from any of the relevant UK bookmakers is also a key indicator when considering which brand suits your needs best. You need to know what sports are covered and just how specialized the market online offers are.

Here is a Complete List of Recommended Online Bookmakers: